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3er. Congreso Internacional del
                                                                                                  Deporte y la Cultura Física






             Murray, Stuart. Sports Diplomacy: Origins, Theory and Practice. Routledge,
                    Reino Unido 2018

             Nauright, John. “Selling nations to the world through sports: mega-events
                    and nation branding as global diplomacy”, Public Diplomacy Magazine,
                    pp. 22-27. Disponible en: http://publicdiplomacymagazine.com/selling-
                    nations-to-the-world-through-sports-mega-events-and-nation-branding-
                    as-global-diplomacy/
             Pigman, Geoffrey Allen. Contemporary Diplomacy: Representation and
                    Communication in a Globalized World. Polity, Reino Unido, 2010.
             Slack, Trevor y Parent, Milena M. Understanding Sport Organizations: The
                    Application of Organization Theory. Human Kinetics, Estados Unidos,
                    2006.


























































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